Even a week after the event, top search results for Uintah Elementary include “lunches seized from kids,” “school begins damage control,” and “parents still upset over lunch debacle.” When the cafeteria manager threw away those kids’ lunches, they clearly did not realize the possibility of the situation becoming viral. With the school’s reputation quite possibly irreplaceably damaged, the faculty of Uintah and Salt Lake City School District have taken appropriate strides to try and repair it. The first of their efforts being to issue apologies and explanations of the situation on the district’s facebook page. Since the initial incident the page has posted several updates on how they will be handling the staff involved and possible new procedures for future incidents. Uintah Elementary’s principal has also issued a personal, heartfelt apology letter on the school’s official website. While social media and the Internet made this event into a nation-wide controversy, I believe it will be critical in trying to repair the damage. From the measures taken already, I think school and district staff seem to understand that importance.
Last weekend I got to spend time listening to some of the most accredited PR professionals in the country share their experiences and words of wisdom at the Public Relations Student Society of America (PRSSA) National Conference. To top it off it was in the beautiful, historic city of Philadelphia and I was accompanied by some of my favorite pre-professional PR gals from PRSSA at LSU.
The conference was filled with people passionate about the industry and what Public Relations has to offer. Every session assured me that I had made the right decision three years ago to make PR my major. Speakers repeatedly said “you never work a day, when you love what you do.” That sounds like my cup of tea.
I could tell that the professional speakers or professionals at PRSA mixers were genuinely invested in helping the younger generation. They reminded us to look for mentors, connect with them and pick their brains. Knowing that there is a network of professionals who have my back makes having to eventually go out into the work force a little less terrifying.